Children’s Apparel Service Mac & Mia Raises $3.0MM in Seed Funding to Continue Winning Back Hours of Time for Busy Parents
New kids apparel service is leading the charge in removing the friction from traditional shopping and replacing it with delight, discovery, personalization, and convenience.
CHICAGO, IL – 1/11/2017 – Mac & Mia today announces that it has raised $3.0 million in seed funding from leading venture firms Corazon Capital, Chicago Ventures, and KGC Capital along with strategic angel investors.
Save time shopping for your family so you can spend more time enjoying them – a simple notion that inspired working professional, and mother of five, Marie Tillman to launch Mac & Mia out of her garage during a maternity leave with her youngest daughter, Frankie. Since then, Mac & Mia has been bringing the assisted-commerce model pioneered by Trunk Club and StitchFix into busy homes across the country. Mac & Mia parents value the convenience of high quality, affordable, and unique specialty brands delivered to their doorstep versus combatting the friction embedded in traditional shopping channels and retail environments.
Similar to other convenience-culture businesses (Instacart, Postmates, Blue Apron, etc.), the Mac & Mia apparel service model is resonating with consumers. In 2016, Mac & Mia conveniently delivered over 200,000 pieces of kids apparel to 20,000 parents helping them save 300,000 hours of time. As CEO Marie Tillman loves pointing out, “That’s time parents can better spend with their families laughing, reading, playing, singing, dancing – making memories instead of shopping.”
In conjunction with this capital raise, Mac & Mia is also announcing that Jason Smith, an original member of Trunk Club’s founding executive team, has joined the company as President. “Jason’s six years of direct experience as an operator and leader at Trunk Club is just what we need to continue to push our growth trajectory in a strategic and thoughtful manner,” said Marie Tillman. Jason is also the father of a four-year old boy and a one-year old girl – both of whom are excited and happy new members of the fast growing Mac & Mia family.
To learn more about Mac & Mia please visit the website macandmia.com, enjoy Marie Tillman’s thoughts on the year past at blog.macandmia.com, follow them on Instagram @macandmia and ‘Like’ like them on Facebook at facebook.com/Mac-Mia
About Mac & Mia
Mac & Mia provides a personalized at-home shopping experience that exposes moms and dads to boutique and specialty clothing pieces for their newborns to six year olds without any of the hassle of traditional shopping. How it works:
- Get Personal. Sign up online and take a quick style quiz to tell us about your little ones. A Mac & Mia stylist will collect all of your information including what you like and don’t like, how you live your life, and what types of clothing items you desire. Items range in cost from $20-$30 per item.
- Get Excited. Based on the information you provided, your Mac & Mia stylist will curate and deliver a box of hand-picked clothing to your doorstep.
- Only Pay for What You Keep. Once the box arrives, you have five days to make your selections. You are only charged for the items that you keep. Everything else can be shipped back free of charge.
About Marie Tillman
Chicago-based founder Marie Tillman along with her husband of five years Joe Shenton and their five children launched Mac & Mia to offer a solution for other parents and families like them. Marie is the co-founder and Chairman of the Pat Tillman Foundation, a nonprofit that provides academic scholarships for veterans and their spouses. She established the effort in 2004 in response to the nationwide outpouring of support following her husband Pat’s death in Afghanistan. Since that time the foundation has invested more than $18.0MM in this community of future leaders. Marie has written a memoir about love, loss and life, entitled The Letter, which was released in 2012 by Grand Central Publishing. She has been a featured speaker at the Clinton Global Initiative University, US Air Force Academy, University of Arkansas Clinton School of Public Service, Harvard Kennedy School, Inc. 500|5000 and was named Crain’s Chicago “40 under 40” in 2015.