Promenade empowers local businesses with technology, knowledge and support to attract and retain customers with a best in class experience

Profile

Leadership

Farbod Shoraka, CEO

Gregg Weisstein, COO

Established

2011

Headquarters

Santa Monica, CA

About Promenade

Promenade empowers local businesses with technology, knowledge and support to attract and retain customers with a best in class experience

The Founding Story

BloomNation was initially started after Co-Founder and CEO, Farbod Shoraka heard the pain points of his aunt, a local florist who was struggling to keep her business’s doors open. As a consumer who would regularly order flowers online for his girlfriend and frequently end up disappointed, Farbod created BloomNation after realizing that these middlemen sites were taking advantage of both the consumer and the local florist. He then brought on his two best friends, Gregg Weisstein and David Daneshgar, to disrupt the industry.