G2 Crowd is the world’s leading business software review platform.

Profile

Founders

Tim Handorf

Godard Abel

Matt Gorniak

Mark Myers

Michael Wheeler

Established

2012

Headquarters

Chicago, IL

About G2 Crowd

G2 Crowd, the world’s leading business software review platform, leverages more than 60,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by roughly $12 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research.

The Founding Story

G2 Crowd was founded by a group of software executives who were frustrated by the existing B2B software buying process. They identified the need to bring transparency for consumers in this market and in May of 2012 the founders began their journey to build a peer-to-peer review site for B2B software, later named G2 Crowd.