Grace is revolutionizing the $20b funeral industry with an end-of-life concierge platform built to help families focus on what matters.

Profile

Founders

Alex Kruger

Annie Luchsinger

Established

2015

Headquarters

Los Angeles, CA

About Grace

Grace is revolutionizing the $20b funeral industry with an end-of-life concierge platform built to help families focus on what matters. Founded in 2015, Grace acts as a project management tool for families to educate themselves on what they should be doing and give them the option to pay to get it done. The end-of-life process is difficult; it’s emotionally painfully and administratively exhaustive. Grace is making all of that a whole lot easier. Based in CA, Grace has helped hundreds of families during one of their darkest hours, find peace of mind.

The Founding Story

Founded originally to help with administrative tasks that arise after a loved one dies, Alex and Annie realized the enormity of the problems that exist within the funeral industry and expanded their mission to change that. Funeral planning is an archaic, confusing experience that leaves consumers feeling lost and vulnerable. With the online funeral planning platform, Grace delivers peace of mind to families when they need it most.