The Founding Story
ItemMaster was founded, within Peapod, in 2009 by brothers Thomas and Andrew Parkinson. The company was born out of the need to provide manufacturer product content, data and images, to retailers. This in turn, provided manufacturers with control over their brand assets; assets which are a necessity to fuel marketing, mobile, e-commerce, self-checkout, planning and merchandising initiatives across retailer, e-tailers and mobile applications. In March of 2016, ItemMaster became a wholly independent company with the mission to bring brands to life – Every brand. Everywhere.