Founded in 2013, Spring was created with the goal of solving the biggest problem facing advertisers today: bridging the gap between digital marketing and in-store sales. To do this, we built a platform that is directly plugged into the payment ecosystem of American Express, Visa and MasterCard and created integrations that allow us to connect promotions to actual consumer spend behavior. We’ve also strategically partnered with top shopping mall operators, to build an audience of high-intent, in-mall shoppers. Spring was co-founded by Bruce Mitchell and Jonathan Dyke. Bruce, Spring’s CEO, founded Apartments.com and led new vertical development at Groupon. Jonathan, COO, co-founded edo Interactive and was instrumental in defining the concept of using payments data to track marketing events to in-store sales.