The Founding Story
Wise Apple started out as the solution to one mom’s struggle with Mom Guilt – finding time to prepare a variety of balanced meals to her kids, especially for lunch and snacks.
We rolled up our sleeves, seeking inspiration from Pinterest and hand delivering ready-to-serve lunches to families across Chicagoland.
Throughout Spring 2016 we prepared lunches & made deliveries ourselves. As we got to know our customers they quickly became friends and our inspiration.
At Wise Apple we see food through kids eyes, and celebrate the fact that most kids – and, most of our team members – are actually pretty picky about what we eat. We operate in the context of the bigger picture called life and while we take sourcing, preparing and delivering real, good food seriously, we try not to take ourselves too seriously.