Get Smart Content Adds $3.5 Million in Funding to Expand Sales

Funding Will Help Seize Enterprise and Mid-Market Demand, Expand A-List Client Roster

8/24/15 – AUSTIN – Get Smart Content, a leading multi-channel personalization platform, today announced that it has raised a round of funding worth $3.5 million. The round was led by Origin Ventures with participation by Chicago Ventures and Virgo Capital.

This funding comes as Get Smart Content reports strong revenue growth and a growing roster of progressive, enterprise B2B clients, including HP, Siemens, Iron Mountain and Rockwell Automation. In the past year, Get Smart Content has also deepened relationships throughout the B2B marketer’s technology stack with key partners like Oracle Marketing Cloud and LinkedIn, as well as strategic ‘Connections’ to industry-leading platforms like BlueKai, Demandbase, Marketo, and others.

The company plans to use the capital to expand its sales team targeting enterprise and mid-market customers, as well as new hires in customer support and services. The funding will also support continued innovation of the Get Smart Content technology platform to help B2B marketers unify their many data and marketing investments and achieve 1:1 targeting throughout the buyer’s journey, across channels.

“Get Smart Content is already powering the content personalization of some of the biggest B2B brands, and the company has a bold vision for the future – a vision that goes well beyond A/B testing and personalization to enable optimized, cross-channel, content-driven experiences,” said Brent Hill, partner at Origin Ventures. “This is a massive market, and we’re excited to put our support behind a leader with vision and momentum.”

“The greatest validation of Get Smart Content is our clients’ success, and we’re fortunate to keep adding leading enterprise brands,” said Jim Eustace, founder and CEO of Get Smart Content. “Most marketers know they’re underutilizing their data to engage their customers and prospects. Get Smart Content enables a level of automatic content targeting – far beyond simple A/B testing – that makes personalization easy and provides high ROI.

Eustace adds, “This new funding allows us to immediately ramp up sales to grab an even greater share of this growing market.”

Get Smart Content has raised just over $6.4 million to date.

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About Get Smart Content
Get Smart Content is a leading multi-channel personalization platform that enables marketers to segment online audiences and target them throughout the buyer’s journey. The company offers three primary products: Smart Content, Intelligence and Connections. Smart Content provides a user-friendly administrative interface to design campaigns that deliver the right content to the right person at the right time. Intelligence helps marketers turn their website and marketing data into insights by identifying top-performing content sequences, roadblocks and untapped potential to reach new customers. Connections is a suite of integrations with other marketing technologies – content management systems, web analytics, marketing automation platforms, customer relationship management solutions, third-party data providers and more – to fully enable cross-channel personalization. To learn more, visit

About Origin Ventures
Origin Ventures is an early stage venture capital firm formed in 1999. The firm invests in emerging software, marketplace, and content companies capable of exponential growth. Previous investments include Grubhub (NYSE:GRUB), DialogTech, Ahalogy, and Windsor Circle. For more information, visit


Lindsay Knight

Posted On

August 21, 2015


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