M1 Finance is an online broker and investment manager that combines the best of self-managed and robo-directed investing.



Brian Barnes, CEO




Chicago, IL

About M1 Finance

M1 is a mobile and desktop application focused on making wealth management simpler, less costly and far more intuitive for a new generation of investors.

The Founding Story

Brian Barnes, M1’s Founder and CEO, was frustrated with the various options for his money. The way he saw it, he could let it sit idle in a bank account, outsource investing to an expensive advisor or manage it himself via clunky and time-intensive trading brokerages. He set out to develop M1 – a platform that was easy to use, intuitive to understand and automated. He knew if this were available to people, the barriers to investing would be lowered while still allowing each person complete control and personalization over their finances.