Troops is the leading integration platform between Salesforce & Slack that automates key workflows, eliminates busy work, and delivers insights to make work easier.



Dan Reich, CEO/Co-Founder

Scott Britton, Co-Founder

Greg Ratner, CTO/Co-Founder




New York, NY



About Troops

For sales teams who use Salesforce, Slack, and Google Apps, Troops is a Slackbot that makes it easy to use CRM data to do your job. Unlike trudging through Salesforce directly, Troops lets you instantly push and pull CRM data in and out of Slack, making it the sales hub for both you and your team.

The Founding Story

Troops was founded after Dan Reich, Scott Britton, and Greg Ratner became frustrated with CRM software. As business development and sales people, they all intimately understood the importance of sales and customer data, but knew there must be an easier way to capture and recall customer information than the solutions in market. Troops is fixing that problem by building smarter, more predictive, and easier-to-use solutions for sales people that work with and live within the tools you already use.